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THE IMPACT OF ONLINE SHOPPING ON TRADITIONAL MARKETING STRATEGIES IN RETAIL SECTOR OF DISTRICT MANDI HIMACHAL PRADESH

  • Unique Paper ID: 180297
  • Volume: 12
  • Issue: 1
  • PageNo: 642-645
  • Abstract:
  • This study tests predicted changes in these consumers' choosing behaviors using data from both standard market scanners and an online supermarket. Regarding the criteria characterizing the decision making process, there are statistically significant variations between consumers who are drawn to online shopping and those who choose traditional markets for two product categories. Online shoppers exhibit greater size loyalty, are less price sensitive, favour larger sizes over smaller ones (or at least have a weaker preference for small sizes), screen more based on brand names than on sizes, and have stronger choice set effects than their traditional market counterparts. The effect of online shopping's growing popularity on different brick-and mortar companies. Their fear of impotence and uncertainty, however, has been slapped in the face by the emergence of e-stores with their alluring incentives and extensive selection. In order to combat those e stores in their struggle for existence, this study examines the several ways that retail firms are being impacted as well as the different recovery strategies they are developing. While digital marketing provides flexibility and sophisticated analytics capabilities, traditional marketing methods like print and television advertising are becoming less and less successful at focusing on certain demographics.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 12
  • Issue: 1
  • PageNo: 642-645

THE IMPACT OF ONLINE SHOPPING ON TRADITIONAL MARKETING STRATEGIES IN RETAIL SECTOR OF DISTRICT MANDI HIMACHAL PRADESH

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Impact Factor
8.01 (Year 2024)
UGC Approved
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