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Research Paper Digital Marketing in India – Evolution, Impact, and Future Trends

  • Unique Paper ID: 180993
  • Volume: 12
  • Issue: 1
  • PageNo: 3235-3241
  • Abstract:
  • Digital marketing has revolutionized the marketing landscape in India, transforming how businesses engage with consumers. This paper explores the evolution of digital marketing in India, its current impact across various sectors, and emerging trends shaping its future. Through a systematic review of secondary data, the study highlights the pivotal role of digital marketing in driving economic growth, enhancing consumer engagement, and fostering innovation in the Indian market.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 12
  • Issue: 1
  • PageNo: 3235-3241

Research Paper Digital Marketing in India – Evolution, Impact, and Future Trends

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Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

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