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Impact of Digitalization in retail sector – With special reference to Ranchi

  • Unique Paper ID: 181822
  • Volume: 12
  • Issue: 1
  • PageNo: 5565-5573
  • Abstract:
  • Digitalization represents one of the most significant ongoing changes across various business sectors. The Indian retail sector is undergoing a swift digital transformation due to several factors, including extensive internet coverage and the growing use of smartphones. Government initiatives such as Digital India have also contributed to the acceleration of digital transformation within the retail industry throughout India. Consumers are increasingly utilizing e-commerce platforms and various online payment methods, including the Unified Payment Interface, RTGS, NEFT, and card payments, to fulfill their shopping requirements. Digital platforms are posing strong competition to traditional offline retail stores. Many offline retail businesses are enhancing their online presence and developing their digital platforms to attract a larger customer base and improve their financial profitability. This study aims to explore the perceptions of Ranchi customers regarding the impact of digitalization on the retail industry, focusing on aspects such as convenience, delivery time, security, and product quality. The research is exploratory in nature and employs a convenience sampling technique. Primary data is gathered through a questionnaire. The findings indicate that customers appreciate the convenience offered by digital retail. They are also satisfied with the quality of products, and delivery times meet customer expectations to a significant degree. However, concerns regarding scams and fraud remain a primary issue for customers.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 12
  • Issue: 1
  • PageNo: 5565-5573

Impact of Digitalization in retail sector – With special reference to Ranchi

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Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

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