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@article{100267,
        author = {Nidhi Mishra and Vikas Kumar},
        title = { Marketing Management},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {1},
        number = {5},
        pages = {446-448},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=100267},
        abstract = {},
        keywords = {},
        month = {},
        }