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@article{144674,
        author = {SAHEEL ROY},
        title = {CHANNELS OF DIGITAL MEDIA MARKETING AN OVERVIEW},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {4},
        number = {2},
        pages = {65-74},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=144674},
        abstract = {Digital media refers to audio, video, and photo content that have been encoded (digitally compressed). Encoded content involves converting audio and video into a digital media format which can be easily formatted according to requirement and transmitted to selected audience over computer networks. It is an advance platform and is changing our world every single day. It consists of several channels with different features which facilitates marketers for marketing their products with the best suitable platform for their business to target their potential customers effectively. These channels have equipped marketers an easy to use, cost effective way to reach their audience in real time with immediate results. In this paper we have discussed the concept of digital media and twelve channels which has been used by marketers. It gives an overview of digital marketing such as marketing through website, email, content, search engine optimization (SEO), social media, paid Ads, lead management, marketing Automation, webinars, videos, analytics and sales tools. },
        keywords = {Digital media, digital media marketing, website, email, SEO, social media.},
        month = {},
        }