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@article{145268,
        author = {E. Sakthi Priya and Dr. L. Ramesh},
        title = {FACTORS INFLUENCING SHOPPING BEHAVIOUR AND SATIFACTION OF WOMEN CONSUMERS IN SELECT RETAIL OUTLETS IN COIMBATORE},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {4},
        number = {8},
        pages = {226-233},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=145268},
        abstract = {Retailing in India is at a nascent stage of its evolution, but within a small period of time certain trends are clearly emerging which are in line with the global experiences.  As retail markets become increasingly competitive, retailers are continuously looking to differentiate their retail offering. Consumer purchasing decisions are frequently made at the point of purchase and may be heavily influenced by what takes place there. A great many factors contribute to purchase decision, including consumer characteristics, brand features and situational factors. With the increase in role of women in the economic activities and by nature, women are being identified as a better saver than man, the decision making process by women for investment purpose gains its importance. Today people look for better quality product at cheap rate, better service, better ambience for shopping and better shopping experience. Organized retail promises to provide all these.  The objectives are to study the factors influencing the shopping behaviour and Satisfaction of women consumers in select retail outlets of Coimbatore and to contribute suggestions for policy implications. In the present study, extensive uses of both primary and secondary data were collected systematically. The researcher selected 430 women consumers for the study.  The women consumers were selected by using convenient sampling method. Statistical Tools such as Percentage Analysis, Weighted Average, Correlation and Regression are used for the study. Findings of the study shows there is no significant relationship between Store Assortment and Shopping Satisfaction and also Perceived Price and Shopping Satisfaction.  The study concludes that the women consumers were found to have significantly influenced in their shopping behaviour that have ultimately led to satisfy them in maximum perspectives advantageous with their retail store shall induce to revisit for pleasure shopping and fulfill their needs.},
        keywords = {Women, Shopping, Retail Outlet, Store, Influence, Satisfaction},
        month = {},
        }