Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{146600,
        author = {Dr.K.R.MAHALAXMI and V.KODIAN},
        title = {CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {5},
        number = {1},
        pages = {213-215},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=146600},
        abstract = {The origination of theinternet created ancompletenew experience forconsumers regarding assembly information, comparing products or prices and the possibility of purchasing on the internet. Consequently consumer behavior  on  the  internet  is  an  significant  factor  for  marketers.  to  predict  consumer behavior  on  the  internet  dealers  need  to  understand  how,  where  and  why  consumers  behave online. This paper tries to analyze studies done by various researchers in order to explore what online channels consumers use when they are in a particular stage of the buying decision process (BDP). The study will create more understanding about why and how on-line consumers go through their obtaining decision process (BDP). It will be helpful in drawing a changed and more active marketing policy.},
        keywords = {Consumer Behaviour,Online Shopping,Buying Deduction Process (BPD),Stages of BPD.},
        month = {},
        }