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@article{156919,
        author = {DR. RAVINDRAKUMAR P. BAROT},
        title = {CULTURE IN INDIA AND THE EFFECTS OF GLOBALIZATION},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {9},
        number = {5},
        pages = {360-364},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=156919},
        abstract = {Changes in social and cultural patterns, both from the beginning of globalisation and in the present day, can be used as a barometer for the extent of its effects. Current times are commonly referred to as “The Era of Globalization.” The strength of the local communities’ restored sense of self-awareness is such that they are able to make an adaptive reconciliation with the forces of globalisation. History’s cultural connection among India’s people and regions is reflected in the country’s complex web of visible and unseen links, which serve to strengthen rather than weaken India’s sense of national identity. The cultural landscape of India has been profoundly altered by globalisation. We are using the phrase “globalisation” to our advantage in the name of reason, progress, and science, but in doing so we are neglecting the one thing that sets us apart from every other nation: our culture. The cultural heritage of India is a source of great national pride. While western influences have been introduced to India, Indian culture has also made an international splash thanks to globalisation.},
        keywords = {Globalization, Culture, Impact, Westernization},
        month = {},
        }