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@article{158785,
        author = {Shubhangi Jain and Nishchay Saxena},
        title = {CRED: Standing at a crossroad?},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {9},
        number = {10},
        pages = {1028-1031},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=158785},
        abstract = {Dreamplug Technologies, a fintech start-up based out of Bengaluru, India launched an app known as Cred which aimed to revolutionize the credit card bill payments landscape in India. Mr. Kunal Shah, the CEO, and MD of CRED built this app to reward those who paid their credit card bills on time. But things became scanty and the top brass of Cred started looking for ways to stretch its legs in the area of profitability. As Mr. Shah found himself in a precarious situation wherein on one side he was losing his customers’ faith and on the other side, investors were seeking profitability. Shah needed to decide on how CRED should go and meet its plan of profitability, which, in hindsight still looked like a far distant dream to achieve. But the time is now & the management needs to decide how?},
        keywords = {},
        month = {},
        }