Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
@article{159554, author = {Dr. Bhavana Trivedi and Mrs. Ekta Wani}, title = {IMPACT OF COVID-19 PANDEMIC ON ONLINE SHOPPING PATTERN WITH REFERENCE TO BRANDED APPARELS IN THANE CITY.}, journal = {International Journal of Innovative Research in Technology}, year = {}, volume = {9}, number = {12}, pages = {249-254}, issn = {2349-6002}, url = {https://ijirt.org/article?manuscript=159554}, abstract = {The trend of online shopping has gained immense benefits to the consumers in the present day world. Consumers all over the world are getting the services, through this type of platform, under one roof. The main aim of the paper is to test the impact of COVID-19 on online shopping patterns of the consumers in terms of branded apparels. The author has tried to highlight whether, due to this pandemic situation, there is any change in the pattern of shopping online by the consumers and how the marketers can have an upper edge in the digital competitive market, by adopting different online marketing strategies. For the present study 250 respondents across Thane region were chosen as the sample frame. The findings of the study reveal the fact that platforms such as Facebook and Instagram are more frequently used by the consumers. They generally see that the marketers are advertising the health care products and online courses very regularly, followed by the groceries, during the pandemic situation.}, keywords = {Covid-19, Digital marketing, Social media platforms, online buying pattern, consumer preference}, month = {}, }
Cite This Article
Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.
Join NowNational Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024
Submit inquiry