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@article{159566,
        author = {Neha Rani and Urshita Bansal and Prof. Sunita Bharatwal},
        title = {ROLE OF AWARENESS TO FORM THE PURCHASE ATTITUDE OF FEMALE CONSUMERS TOWARDS GREEN COSMETIC PRODUCTS},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {9},
        number = {12},
        pages = {211-216},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=159566},
        abstract = {Cosmetic products are the most demanding product category in the FMCG industry. People start using cosmetics daily for keeping their bodies beautiful. Consumers want a healthy body and use various cosmetic products to keep the body and skin fresh.  But they contain harmful chemicals. So a new trend starts where people start demanding Green Cosmetic Products that are safe for human health. The present study is based on a relationship between the awareness among people about green cosmetics and its effect on consumers’ attitudes toward green cosmetics. By conducting this research we get to know about the effect of awareness on the attitude of the female respondents.  },
        keywords = {Green Cosmetics, Environmental Protection, Awareness, Attitude, Female Respondents.},
        month = {},
        }