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@article{160629,
        author = {Ms. Shahista Hashmi and Ms. Sandhika Kothari},
        title = {A STUDY ON EVOLUTION & CHANNELS OF DIGITAL MARKETING IN INDIA},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {1},
        pages = {773-777},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=160629},
        abstract = {This paper offers views on some present and future trends in the digital marketing. The content is based on current scenario on what is happening in the Ecommerce Market or the Internet world.
In dept studies of various articles, researches, reports, newspapers, magazines, various websites and the information on internet we study a revolutionary change in India towards the digitalization. The consumers are giving more preference to digital market as compared to traditional method to get the best deal In this study, we acknowledged that some tools are really beneficial from Digital Marketing such as search engine optimization (SEO),search engine marketing (SEM), content marketing, influencer marketing, content automation, ecommerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. 
It is demonstrated that we all are connected through most common tools whatsapp and face book and these tools increasing the use of social media by creating new opportunities for digital marketers to attract the customers through digital platform. Digital marketing is cost effective and having a great commercial impact on the business. },
        keywords = {Digital marketing , Traditional Marketing , Internet, Marketing, Digitization, Social Media, Marketing Trends},
        month = {},
        }