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@article{161438,
        author = {NITIKA},
        title = {An analysis of Indian mutual fund industry},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {4},
        pages = {37-41},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=161438},
        abstract = {The Indian mutual funds industry, which began its journey with the establishment of the Unit Trust of India in 1964, has witnessed modest growth in the recent years. There has been growth both in terms of AUM as well as the variety of products offered. The purpose is to provide the investor of moderate means in the same advantages as the large capitalists, in reducing the extent of risk of investing in foreign and colonial Government stocks by spreading the investment over a number of large stocks. This paper focuses on the importance, growth and development of mutual funds industry and also the problems and prospects of mutual funds in India. And reveals that The mutual funds industry in India had mobilised the savings of millions of investors and supplied huge amount of capital to different sectors of the economy since its inception in 1964.
However, despite the impressive growth, there still exist some crucial challenges. Low customer awareness levels and financial literacy pose a great hurdle. The industry has limited penetration beyond the top 15 cities in India. Moreover, the participation in the mutual funds industry remains skewed towards the corporate sector, meaning thereby relatively low participation by the retail sector
},
        keywords = {Mutual Funds, Assets Under Management, Investment. },
        month = {},
        }