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@article{163420,
        author = {S.CHITRALEKHA and Dr.P.Ramachandran and  V.Sangeetha and Robinsonwesly.A},
        title = {CORPORATE SOCIAL RESPONSIBILITY: A CASE  STUDY OF TATA STEEL INDUSTRY},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {1147-1152},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163420},
        abstract = {The concept of CSR originated in the 1950‘s in the USA but it became prevalent in early 1970s The concept of CSR originated in the 1950‘s in the USA but it became prevalent in early 1970s.The company shall allocate at least 2% of its average net profits before taxes of the preceding three years, towards CSR activities to sustain and improve a healthy and prosperous environment and to improve the quality of life of the communities it serves. Tata steel focused on the development of urban areas and rural areas. This study will throw lights on the perseverance and continuous efforts of Tata Steel for CSR activation. Day by day unethical practices are increasing and because of that the customers are facing a lot of confusions in decision making.},
        keywords = {CSR, Sustain, decision making},
        month = {},
        }