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@article{165164,
        author = {K.S.RAMAKRISHNAN and DR.G.RAVINDRAN},
        title = {UNDERSTANDING POLICYHOLDERS' PERCEPTION OF INSURANCE IN COIMBATORE DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {11},
        number = {1},
        pages = {408-412},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=165164},
        abstract = {Insurance, often considered a crucial safety net, provides financial protection against unforeseen personal and business losses. Over the past decade, the insurance sector in India has seen significant growth due to rising awareness about the benefits of insurance, increased income levels, and various government initiatives promoting such policies. This article delves into the perceptions and attitudes towards insurance among policyholders in Coimbatore District, one of the major urban centers in Tamil Nadu, known for its industrial, educational, and healthcare advancements. As Coimbatore continues to develop economically and technologically, its residents are expected to become more discerning and proactive about their insurance needs. The future of insurance in Coimbatore looks robust, with enhanced product offerings, improved service standards, and an overall greater integration into the everyday financial lives of its people.},
        keywords = {Insurance, industrial, educational and healthcare.},
        month = {},
        }