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@article{165620,
        author = {Ujwala Sonawane},
        title = {A STUDY ON TRENDS TO PROMOTE ETHICAL AND RESPONSIBLE TOURISM},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {11},
        number = {1},
        pages = {1544-1551},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=165620},
        abstract = {The idea of "responsible tourism" is dissected in great detail within the framework of the research that pertains to tourism, as is its current application. In our opinion, the phrase's present use accomplishes nothing to advance the field of tourist studies or the terminology used in the industry. We then define responsible travel according to our own standards and argue that, although it is interconnected with other sustainability efforts travel terms like alternative, eco, ethical, green, soft, pro-poor, geo, integrated, and community-based travel also fall under this category, it also forms its own analytical domain. When discussing sustainability, we believe it is important to keep this in mind. According to our paper, the term has far more limited use outside of the regions where it has been acknowledged (such as South Africa and Kerala).  Within the tourism business, we identified this sector as the most promising opportunity for the CSR goal to be realized in practice. The project to promote responsible tourism in Kumarakon, which may be found in the state of Kerala, has been presented in this article as a response to a plea made by Flyvberg (2006) for exemplars and paradigmatic case studies to acquire expertise in a particular industry. One of the most frequented tourist locations in all of Kerala is the town of Kumarakon. In the following discussion, we will analyse the distinctive governance structure of Kerala as well as the significance that tourism plays in the economy of the state. The 'how' of the implementation and the impact that has come from the efforts that have been made toward after that, an explanation of responsible tourism at the state and municipal level is provided. The next step is to define the overarching, non-mandatory principles that may be necessary for the successful implementation of policies and procedures pertaining to responsible tourism. In contrast to this, a strategy is described that makes use of the ad hoc adoption of 'responsible' practices that may be found in the private sector.},
        keywords = {Responsible Tourism, Tourism, Corporate Social Responsibility},
        month = {},
        }