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@article{166270,
        author = {Anjana.M.R. and Seema.K.S.},
        title = {Unleashing Innovation: exploring the dynamics of digital marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {2},
        pages = {403-407},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=166270},
        abstract = {Digital entrepreneurship has emerged as a significant phenomenon in the contemporary business landscape, driven by advancements in technology and the widespread adoption of digital platforms. This paper explores the concept of digital entrepreneurship, examining how individuals leverage digital tools and resources to create innovative business models and disrupt traditional industries. Drawing on theoretical frameworks from entrepreneurship and digital innovation literature, the paper investigates the key characteristics and challenges faced by digital entrepreneurs. Digital entrepreneurship has revolutionized the way businesses operate and innovate in the digital age. This paper delves into the dynamic landscape of digital entrepreneurship, exploring how individuals harness technology and digital platforms to create new ventures, products, and services. By examining the key drivers, opportunities, and challenges of digital entrepreneurship, this study sheds light on the strategies and capabilities required for success in this rapidly evolving domain. Furthermore, the paper investigates the role of digital entrepreneurship in fostering economic growth, driving technological advancement, and promoting social change. Through a synthesis of theoretical insights and empirical evidence, this research contributes to a deeper understanding of the transformative potential of digital entrepreneurship and offers implications for policymakers, educators, and practitioners seeking to navigate and capitalize on the opportunities presented by the digital economy.},
        keywords = {Digital entrepreneurship, digital platforms, Innovation, opportunities, economic growth, technological advancement.},
        month = {July},
        }