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@article{167462,
        author = {VAISHALI. K},
        title = {IMPACT OF GENDER DIFFERENCES ON ONLINE CONSUMERS- A Study with reference to Kasaragod  District},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {3},
        pages = {1042-1046},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167462},
        abstract = {“Men are from Mars, Women are from Venus”. People from different genders have their own way of shopping, thinking, motives, rationales and actions. People have different needs and to meet them, they go for shopping. In today’s digital era, E-commerce plays a predominant role in lay man’s life. It has changed the way one shops. Online shopping is a form of E-commerce whereby customers directly purchase the variety of goods or services from a merchant over the internet. Online shopping has made shopping easier as one can shop anywhere at his convenience. The main objective of this study is paper is to identify the attitude of online shoppers towards online shopping. },
        keywords = {Atitude, gender, Online shopping.},
        month = {August},
        }