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@article{167681,
        author = {Mahboob Alam and Dr. Ghazanfar Ali Khan},
        title = {Influence of Media Coverage on Consumer Behavior},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {72-74},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167681},
        abstract = {This research paper explores the influence of media coverage on consumer behavior in India, specifically examining how economic and financial news reporting affects consumer spending and investment decisions. Using survey data, the study reveals that a significant portion of the Indian population is influenced by media coverage, particularly during periods of economic uncertainty. The findings highlight the pivotal role of media in shaping consumer confidence, with implications for businesses, policymakers, and media professionals in fostering a more informed and stable economic environment.},
        keywords = {Consumer Behavior, Media Coverage, Economic Uncertainty, Expenditure, Investment  Decisions.},
        month = {September},
        }