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@article{167717,
        author = {Subhrosil Dey and Prof. Arup Kumar Baksi},
        title = {Digital Platform – A New Window of Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {236-240},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167717},
        abstract = {In recent years we have experienced a progressive transformation in India towards Digitalization, it is having a great impact in each and every aspects of life and marketing is of no exception. Different digital platforms and social medium have become a new avenue for the marketers to promote and sell their product and services. In this digital era the consumers are visiting different digital channels searching the products and services, comparing the prices and features and getting the feedback from other users. Search Engine Optimization (SEO), Content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games etc. are becoming more and more common among the consumers as well as sellers for their marketing exchange. Different digital channels and social medium are providing the platforms allowing the people to connect with each other and exchange information. Online marketing has become a cost-effective process to reach customers and having a great commercial impact on the business. This paper tries to find out the present views on the current and future trends which is prevailing in online marketing. },
        keywords = {Digital Marketing, Online Marketing, Internet, Social Media etc.},
        month = {September},
        }