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@article{167956,
        author = {Dr. Sarita Sunil Mahadik and Ms. Mazgaonkar Afreen Salim Shehnaz},
        title = {A STUDY OF CONSUMER RIGHT AWARENESS AMONG STUDENTS IN SOUTH MUMBAI},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {900-904},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167956},
        abstract = {Each of us is a consumer. We consume different commodities and services right from our birth to death. It is very important that the consumer must be aware regarding his right and available legal measures against exploitation. With the growth of E-commerce there is a greater need for consumers to know their rights and exercise them effectively. When the consumer awareness will rise among public especially among young generation, sellers and producers would be forced to get quality products with better performance, thereby leading to better economy and growth of India in the coming years
The present study is an attempt to probe into the awareness level of the students in various colleges in South Mumbai about their consumer rights. This study employs convenience sampling techniques. Primary data was collected from the sample of 215 respondents. The data was analysed using simple frequency, percentages, Wilk’s Lambda test by using Microsoft Excel and SPSS software. The analysis indicates that there is no significant relationship between age and consumer rights awareness among students in South Mumbai. Thus, there is no significant difference in consumer rights awareness level of the student pursuing various courses.},
        keywords = {Consumers, exploitation, awareness, students},
        month = {September},
        }