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@article{167964,
        author = {Dr.Biswamohan Dash and Dr.Sadashiv Dash and Mr.Asha Bikash Mohapatra and Dr.Sanjukta Mishra and Mr AshaBikash Mohapatra},
        title = {IMPACT OF CRM ON INSURANCE INDUSTRY; EMPIRICAL STUDY ON ODISHA MARKET},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {1397-1402},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167964},
        abstract = {This study is based on the impact of Customer Relationship Management (CRM) practices in the insurance sector in Odisha market. The study mainly focuses on the service model and facilitation process adopted by CRM based insurance companies in Odisha for the benefit of customers. The practice of Customer Relationship Management (CRM) is now becoming imperative and the need of the hour. Cut throat competition is happening in the insurance sector. In particular, this study is based on the opinions of insurance institutions about raising awareness about the benefits of insurance systems. For this purpose, chi-square statistical technique is adopted to test statistical significance. Here are five selected companies like LIC, AVIVA, Reliance, BSLI, ICICI Prudential life insurance in Odisha market to test the impact of CRM on customer awareness.},
        keywords = {CRM-based insurance, customer awareness, statistical significance},
        month = {September},
        }