IMPACT OF CRM ON INSURANCE INDUSTRY; EMPIRICAL STUDY ON ODISHA MARKET

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Dr.Biswamohan Dash; Dr.Sadashiv Dash; Mr.Asha Bikash Mohapatra; Dr.Sanjukta Mishra; Mr AshaBikash Mohapatra

IMPACT OF CRM ON INSURANCE INDUSTRY; EMPIRICAL STUDY ON ODISHA MARKET

Authors: Dr.Biswamohan Dash, Dr.Sadashiv Dash, Mr.Asha Bikash Mohapatra, Dr.Sanjukta Mishra, Mr AshaBikash Mohapatra

Unique Paper ID: 167964
Volume: 11
Issue: 4
PageNo: 1397-1402

Keywords: CRM-based insurance customer awareness statistical significance

Abstract:
This study is based on the impact of Customer Relationship Management (CRM) practices in the insurance sector in Odisha market. The study mainly focuses on the service model and facilitation process adopted by CRM based insurance companies in Odisha for the benefit of customers. The practice of Customer Relationship Management (CRM) is now becoming imperative and the need of the hour. Cut throat competition is happening in the insurance sector. In particular, this study is based on the opinions of insurance institutions about raising awareness about the benefits of insurance systems. For this purpose, chi-square statistical technique is adopted to test statistical significance. Here are five selected companies like LIC, AVIVA, Reliance, BSLI, ICICI Prudential life insurance in Odisha market to test the impact of CRM on customer awareness.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 4
PageNo: 1397-1402

IMPACT OF CRM ON INSURANCE INDUSTRY; EMPIRICAL STUDY ON ODISHA MARKET

Available:https://ijirt.org/article?manuscript=167964

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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