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@article{168016,
        author = {P MAHESWARI and MAHALAKSHMI V},
        title = {A Study on Awareness and Investor Preferences Towards Various Mutual Fund Schemes in Coimbatore District},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {1617-1622},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168016},
        abstract = {This study investigates investor preferences and awareness of mutual fund schemes in Coimbatore District, analyzing factors influencing investment choices and knowledge levels. Utilizing a mixed-methods approach of surveys and interviews, it examines demographics, investing objectives, risk tolerance, and information sources. Findings reveal significant variations in awareness and preferences based on investor profiles and market exposure. The study emphasizes the need for financial institutions to adopt targeted communication strategies and enhance financial literacy to boost investor engagement and satisfaction. It provides recommendations for mutual fund companies and policymakers to align products with local investor needs and promote informed decision-making.},
        keywords = {Mutual Fund, Investors, Awareness, Investors Preference, Customer Satisfaction.},
        month = {October},
        }