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@article{168612,
        author = {Dr. K Kaavya and Ms. SANTHAGUNA},
        title = {The Impact of AI on Financial Markets},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {5},
        pages = {1682-1685},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168612},
        abstract = {The advent of Artificial Intelligence (AI) has significantly transformed financial markets, enhancing efficiency, decision-making, and risk management. AI technologies, including machine learning and natural language processing, have enabled rapid data processing, improved predictive analytics, and algorithmic trading, leading to faster and more accurate market responses. The researcher explores the pros and cons of AI in financial market and assess the influence on the customer experience which helps in providing the overview of efficiency of AI. The article is an eye opener study on the impact of Artificial intelligence on the financial markets.},
        keywords = {Digital Finance, Artificial Intelligence, Finance Market.},
        month = {October},
        }