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@article{168735,
        author = {Rahul Khurana},
        title = {ARCHITECTING THE FUTURE OF E-COMMERCE PAYMENTS WITH GENERATIVE AI: DRIVING NEXT-GENERATION FRAUD INTELLIGENCE, HYPER-PERSONALIZATION, AND AUTONOMOUS TRANSACTIONAL ECOSYSTEMS FOR GLOBAL MARKET LEADERSHIP},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {10},
        number = {5},
        pages = {451-456},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168735},
        abstract = {Active generative AI has burst forth into a transformative force within industries in current times, especially in e-commerce and within its payment systems. This paper investigates the possibility of the integration of generative AI into the e-commerce payment infrastructures with profound focus being laid on advanced fraud intelligence, hyper-personalized customer experience engineering, and ways of scaling up transaction management ecosystems autonomously. In today's time, as digital commerce gets increasingly complex, ways in which the operations of the payment system must grow with the demands of the World Economy. Generative AI enables businesses to improve operational efficiencies, enhance fraud detection, and create a high degree of personalization in consumer experiences. This paper assesses the technical benefits, strategic implications, and opportunities the future might hold for deploying generative AI in payment systems in trying to secure leadership within global markets.},
        keywords = {Generative AI, e-commerce payments, fraud detection, hyper-personalization, transactional ecosystems, AI-powered commerce, digital economy, autonomous payment systems.},
        month = {October},
        }