Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{168754,
        author = {Mrinmoy Mitra and Md. Masud Rana and Dil Afrooz Khushee},
        title = {Consumer Perception and Adoption of Green Packaging in Dhaka City Area},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {5},
        pages = {2277-2283},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168754},
        abstract = {Consumer perception and adoption of green packaging have become increasingly vital in the context of sustainable development and environmental conservation. This study delves into the multifaceted dynamics surrounding consumers' attitudes, behaviours, and preferences towards environmentally friendly packaging materials. Through a comprehensive review of existing literature and empirical research, this paper aims to elucidate key factors influencing consumer decision-making processes in the realm of green packaging. The research endeavours to identify levels of consumer awareness regarding green packaging options and assess the extent to which environmental considerations influence purchasing decisions. Additionally, it explores demographic variations in consumer perceptions, investigating how factors such as age, income, and geographic location impact attitudes towards sustainable packaging solutions. Furthermore, the study analyses the efficacy of various communication channels in disseminating information about green packaging and examines the role of branding in shaping consumer perceptions of environmentally responsible practices.},
        keywords = {Green Packaging, Consumer Perception, Consumer Attitude, Sustainability, Eco-Friendly},
        month = {October},
        }