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@article{169068,
        author = {M.Velanganni and Dr. J.Revathy},
        title = {THE PROBLEMS OF INDIAN GOLD RETAIL MARKET- A STUDY IN SELECTED STATES OF INDIA.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {10},
        number = {8},
        pages = {1714-1718},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=169068},
        abstract = {The Gold Retail market has undergone several challenges that influence its integrity and overall business. Illegal trade namely smuggling, tax evasion, fraud activities done in business i.e. misrepresentation of purity, weight manipulation etc creates a distrust among the consumers affecting the market reputation. Customer behavior also adds complexity to the problems. All these factors create a challenging environment for both customers and retailers in gold retail sector.},
        keywords = {Gold, Retail Market, Illegal Trade, Market, Misrepresentation, Purity.},
        month = {November},
        }