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@article{169099,
        author = {DR. SUPRIYA RAI},
        title = {A Critical Analysis of Innovation and Subsequent change of Ultimate Kho Kho & Franchise Sports},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {2155-2161},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=169099},
        abstract = {The new upgradation of Kho-Kho games is Ultimate Kho-Kho. The Ultimate Kho-Kho league strives to elevate the age-old Indian sports to international standard and allow young talents to showcase their skills in front of Pan India. This research paper examines how the traditional Indian sport of Kho Kho has changed over time, emphasizing the crucial role that innovative formats like Ultimate Kho Kho and the emergence of franchise-based leagues have played in accelerating the sport's growth. The aim of the research is to illustrate the significant influence that these modern methods have on player skill development, game popularity, and the sports ecosystem as a whole. The research illustrates how the introduction of strategic innovations—like player substitutions and innings with time constraints—has enhanced audience engagement and excitement. The introduction of professional leagues not only provides a sustainable platform for athletes but also attracts corporate investments, fostering infrastructural development and training facilities. Franchise sports have also been essential in developing a dedicated audience that goes beyond local borders and takes Kho Kho to a national or perhaps global stage.},
        keywords = {Evolution, Franchise, Indian sports, Kho Kho, Traditional, Ultimate},
        month = {November},
        }