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@article{169658,
        author = {Sribharathi B and Parthasarathy G and Harini R and Surya C},
        title = {DIRECT MARKET ACCESS FOR FARMERS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {2011-2014},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=169658},
        abstract = {Our innovative digital platform empowers farmers to se-ll their produce directly to buyers, eliminating intermediaries and maximizing earnings through real-time market insights, demand forecasts, and price analytics. Accessible in multiple regional languages, the platform bridges linguistic divides, ensuring inclusivity for farmers from diverse backgrounds. Strategic partnerships with agricultural institutions and government agencies amplify market access, enhance farmer capacity, and promote sustainable practices. By streamlining market interactions, our platform boosts farmer incomes and local economies, fosters equitable market opportunities, supports environmentally conscious farming methods, and enhances food security. By connecting farmers directly with buyers, we reduce transaction costs, increase price transparency, and promote competitive market dynamics, demonstrating technology's potential to transform rural livelihoods and ensure a resilient, prosperous, and sustainable agricultural ecosystem.},
        keywords = {Farming, Market, Access, Agriculture, Digital, Platform, Sustainability},
        month = {November},
        }