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@article{170032,
        author = {Shubham Vedivelli and Dr. Vijay Kumar and Mohammed Numan and S .Sai Charan and G. Mahesh Kumar},
        title = {THE USE OF SOCIAL MEDIA AND ITS EFFECT ON YOUNG CONSUMERS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {3007-3010},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170032},
        abstract = {At a stage where today’s society turned into a consumption society, it is worthwhile to examine how youngsters behave. Young consumers purchases intensively for different reasons. The aim of this study is to investigate the effect of social media to young consumers’ consumption expenditure.},
        keywords = {},
        month = {November},
        }