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@article{170069,
        author = {BAGALI AMBREEN},
        title = {It Happened in Indian Retailing Revolution},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {3080-3081},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170069},
        abstract = {Kishore Biyani, a visionary entrepreneur, rose from a middle-class Indian family to establish a retail empire. His journey began with textile trading, then launched Manz Wear Pvt. Ltd. (1989), later renamed Pantaloons Fashion. Biyani pioneered the franchising model, direct marketing, and modern retail. With innovative branding and marketing strategies, Pantaloons expanded nationwide, offering diverse apparel lines. This entrepreneurial story highlights Biyani's vision, hard work, and commitment to building a successful business.},
        keywords = {Kishore Biyani, Entrepreneurship, Retail Industry, Pantaloons Fashion, Franchising Model, Brand Building, Marketing Strategy, Indian Business, Textile Industry, Entrepreneurial Success},
        month = {November},
        }