Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{170079,
        author = {Dr. Siraj Basha R,},
        title = {EXPLORING GREEN FINANCE: A SURVEY ON INVESTOR INTEREST IN SUSTAINABLE INVESTMENT PRODUCTS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {3126-3138},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170079},
        abstract = {This study, titled "Exploring Green Finance: A Survey on Investor Interest in Sustainable Investment Products," investigates the rising interest in sustainable investments among retail investors in the context of environmental, social, and governance (ESG) factors. As climate change and sustainability concerns gain prominence, the demand for green finance solutions has surged, prompting a need to understand the motivations and barriers faced by potential investors.
The survey was conducted among a diverse demographic, revealing that a significant majority of respondents are male, predominantly within the 31-40 age group, and hold at least a graduate degree. Findings indicate that financial returns and ethical considerations are the primary drivers of interest in sustainable investment products. Notably, environmental awareness, financial literacy, and SRI ratings were found to significantly influence investor decisions, while government incentives played a comparatively lesser role.
The research also highlights critical barriers to adopting sustainable investments, including a lack of awareness, perceived high costs, and product complexity. Despite these challenges, the study shows that sustainable investment products often yield higher average annual returns and greater investor satisfaction compared to traditional options, showcasing their potential for driving long-term financial performance.
The results underscore the importance of enhancing awareness and providing educational resources to demystify sustainable investment options. Additionally, the study advocates for stronger regulatory support and the establishment of trust through partnerships with credible financial institutions. By identifying the key factors influencing investor interest and the obstacles they encounter, this research contributes valuable insights for policymakers, financial institutions, and educators aiming to promote green finance and sustainable investment practices in the evolving financial landscape.},
        keywords = {Exploring Green Finance: A Survey on Investor Interest in Sustainable Investment Products},
        month = {November},
        }