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@article{170296,
        author = {Dr. K KAAVYA and Sanjay R},
        title = {EVOLUTION OF OTT (OVER-THE-TOP) SERVICES AND ITS IMPACT IN TODAY’S BUSINESS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {1058-1061},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170296},
        abstract = {Over the past two decades, the evolution of the OTT industry has been nothing less than phenomenal. It has taken a fair share of the market and has reduced the usage of traditional pay-TV, compelling them to change their strategies. Given the flexibility and convenience it provides to the users in such a cost-effective manner, it is sure to rule the media industry in the coming years.
Hence, this is for sure the right time for broadcasters and content owners to venture into streaming with their own standalone OTT platform. CONTUS VPlayed, in this case, is a leading self-hosted video streaming solution that businesses can partner with to build and launch an exclusive platform of their own to achieve greater benefits in terms of audience and revenue.},
        keywords = {Traditional pay- TV, Broadcasters, Audience and Revenue},
        month = {December},
        }