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@article{170561,
        author = {Jahnavi Dhara and Dr.C.Rani and Allam Anusha and V.M.Vivin and J.Kaivalya Reddy},
        title = {Exploring User Preferences in Fintech Apps: An Analysis of Cashback, Rewards, and Discount Incentives},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {779-786},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170561},
        abstract = {This research explores user preferences and behaviors concerning fintech applications, emphasizing the impact of rewards, cashback, and discount incentives on engagement and loyalty. Through a structured survey of 100 respondents, primarily aged 18-24, the study identifies key trends in app usage and incentive engagement. Results highlight PhonePe as the most widely used app, with cashback emerging as the most valued feature. However, frequent app usage does not directly correlate with higher reward redemption rates, as barriers such as limited options, slow accumulation, and perceived irrelevance deter engagement. Interestingly, even satisfied users exhibit a high likelihood of switching to competing apps offering superior rewards, reflecting the intensely competitive nature of the fintech landscape. The research underscores critical demographic and geographic biases, recommending broader and more diverse sampling in future studies. Practical suggestions include optimizing reward relevance, simplifying redemption processes, and employing gamification to enhance user engagement. This study provides actionable insights for fintech platforms seeking to refine their incentive strategies and maintain competitiveness in an evolving digital ecosystem.},
        keywords = {Cashback Incentives, Customer Loyalty, Digital Banking, Fintech Apps, Mobile Payments, Rewards Programs, User Preferences},
        month = {December},
        }