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@article{170658,
        author = {Suhani Bhutra and Ramesh Rawat and Promit Basu},
        title = {Reimagining Rajasthan: Sustainable Design},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {3575-3591},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170658},
        abstract = {The research paper explores the rich cultural heritage and economic significance of Jaipur handicrafts. It delves into the challenges faced by the industry, such as market access, financial constraints, and skill erosion. To ensure the sustainability and growth of this sector, the paper proposes strategies like government support, market development, design innovation, and sustainable practices. The case study of Blue Pottery highlights the potential of traditional crafts to adapt to contemporary demands and remain relevant in the global market. By addressing these challenges and capitalizing on the opportunities, Jaipur's handicraft industry can continue to flourish, preserving its cultural heritage and contributing to the economic development of the region.},
        keywords = {Cultural Heritage, Community Development, Design Thinking, Design Aesthetics, Eco- friendly Practices, Government Support, Global Market, Heritage Preservation, Indian Handicrafts, Innovation, Local Artisans, Market Access, Pottery, Rajasthan Handicrafts, Sustainable Development, Sustainability, Traditional Crafts, Textile Arts},
        month = {December},
        }