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@article{170681,
        author = {Ms Praveena and Dr Gowtham Aashirwad Kumar and Ms K Kanthimathi and Ms N Vaishnavi},
        title = {A STUDY ON THE RISE OF PAYMENT APPS: CONVENIENCE OR CURSE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {1163-1167},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170681},
        abstract = {The usage of smartphones has increased after covid-19 for many purposes. Mobile payment applications have grown exponentially over the last decade, becoming a common element of millions of people's daily lives throughout the world. The usage pattern of digital wallet applications leads to more spending than saving, how individuals are drawn to use digital wallet apps repeatedly, and how digital wallet applications are utilized for a variety of functions, including food consumption and all expenditures from pin to airline. Nowadays, even roadside small merchants are using it. This study investigates the dual impact of payment applications, weighing their benefits as a tool for ease and efficiency against the potential drawbacks that may arise as a result of their broad adoption. The purpose of the study is to determine how payment applications can improve the speed and efficiency of financial transactions for consumers. This study makes use of secondary data acquired from a variety of websites, journals, books, and other online resources.  Finally, the article seeks to present a balanced picture of how these platforms affect modern financial systems and consumer behavior, as well as what efforts might be taken to limit their hazards.},
        keywords = {Mobile payment apps, financial systems, consumer behavior, Merchants, Technology},
        month = {December},
        }