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@article{170769,
        author = {ISHITA SHARMA},
        title = {A study on analyzing customer feedback of nykaa},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {1650-1653},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170769},
        abstract = {The cosmetics  industry  is  one of  the major industries  that  have attracted  many players due to its rapid growth. The cosmetics industry plays an important role in developing the country's economy. This study is being taken up to better understand the contribution of the beauty  industry  to  the  development  of  the  country and  to  evaluate the strategies  of  these companies. Nykaa is one of the leading companies in the cosmetics industry. It offers various products of  different  brands  on  one  platform.  Its  setup  by  Falguni  Nayar  in  2012.  She anticipated the  huge opportunity  in online  trading in  the coming  years and  converted that opportunity into a big vision. Her decision was not wrong it turned into building a large-scale business. By operating multinational, it attracts customers from various regions. Initially, it started the business  by offering beauty products  later on diversified with fashion, skincare, luxury products. This study is conducted to evaluate the strategies NYKAA to be one of the top companies in E-Commerce.},
        keywords = {Company analysis,  Nykaa,  Indian  E-commerce  Company,  SWOC  analysis,},
        month = {December},
        }