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@article{170863,
        author = {Princy Kumari and Kanhaiya Ji and Mahesh Sahu and Dr.Anamika Ahirwar},
        title = {The Role of Big Data in Enhancing Business Intelligence and Decision-Making},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {2362-2366},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=170863},
        abstract = {Big data has transformed business intelligence by providing companies with vast amounts of information for data-driven decision-making. This article explores how Big Data is used in business intelligence, covering data collection methods, analytics tools, and machine learning models. We discuss the advantages of leveraging Big Data in predictive analytics, customer behavior insights, and real-time decision-making. Additionally, the article addresses the challenges and ethical concerns associated with big data, such as data privacy and security, and considers the future potential of Big Data technologies in shaping business intelligence.},
        keywords = {Big Data, business intelligence, predictive analytics, data privacy, real-time data, and data-driven decision-making.},
        month = {December},
        }