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@article{171022,
        author = {Sabyasachi Mondal},
        title = {Using Digital Platforms to Empower Small Businesses and Local Communities in the USA},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {1984-1985},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171022},
        abstract = {These This paper examines how digital transformation can empower small businesses in the U.S., particularly those in rural and underserved areas, to overcome challenges such as limited resources, infrastructure, and digital literacy. It highlights the role of accessible platforms, including websites, e-commerce tools, and cloud-based software, in enhancing visibility, streamlining operations, and fostering connections with broader audiences. By analyzing successful case studies, the paper identifies scalable strategies for reducing barriers to technology adoption, such as affordability and training programs. Emphasizing community-driven initiatives and public-private partnerships, it proposes a framework for leveraging digital tools to drive inclusive economic growth. Ultimately, this research underscores the critical importance of bridging the digital divide to unlock the full potential of small businesses as engines of innovation, resilience, and local development in the modern economy.},
        keywords = {About Digital Transformation, Technology Adoption, Small Businesses, Digital Divide, Scalable Strategies},
        month = {December},
        }