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@article{171058,
        author = {Mrs.S.Durga and Mr.S.Aravind},
        title = {CONSUMER BEHAVIOR IN PURCHASING OF LIFE INSURANCE PRODUCTS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {2152-2156},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171058},
        abstract = {The study illustrates the elements that lead to behavioral changes among various clients of insurance services. In order to reflect the population, the author gathered information from 110 consumers. A structured questionnaire is used as the primary technique of data collection. Company loyalty, service quality, convenience of use, degree of happiness, company image, and company-client connection are the characteristics of purchasing behavior. The study determines how these factors affect the decision to buy life insurance.},
        keywords = {Companies Loyalty, Service Quality, Ease of Procedures, Satisfaction Level, Companies Image, Companies-Client Relationship, Purchasing Behavior},
        month = {December},
        }