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@article{171151,
        author = {Diksha Mittal and Dr. Shipra Mathur},
        title = {A Comprehensive Review of Social Media Influencer Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {2604-2612},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171151},
        abstract = {Influencer marketing on social media has emerged as an essential part of modern marketing approaches. This review paper covers influencer marketing in depth, including its techniques, impact on customer behavior, and ethical implications. The investigation seeks to provide a greater knowledge of the various aspects of influencer marketing and its consequences for businesses, customers, and society at large by drawing on a broad spectrum of academic and industry sources.},
        keywords = {Social media, influencer marketing, approaches, customer behavior, moral issues, future trends.},
        month = {December},
        }