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@article{171194,
        author = {Nemuri Siripoojitha and Dr Sarath Simha Bhattaru and Sowmya Vishwakarma and Nalimela Arpith Reddy and Nelluri Harshitha Lakshmi},
        title = {A Survey of Factors Affecting Investment Decision Making of Individual Investors from Hyderabad City},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {3052-3064},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171194},
        abstract = {This research analyzes and observes the factors which affect the investment decision making of an individual investor. The paper highlights study of the same aspect namely in terms of demographic factors, investors choices and preferences, monetary factors and other factors, and the implications collected are stated. A questionnaire was formulated using both closed- ended and open-ended questions and circulated using Google Forms among investors from Hyderabad city. The scaling technique used in the questions was Likert scale (5 Point). Non- random sampling was used under which convenience sampling was done to reach a sample size of 40 respondents (all above the age of 18 were included). The nature of collected data is quantitative data. The data recorded is displayed in the form of tables and bar charts, application of statistical technique of simple percentages is done. The results indicate a decrease in gender gap among investors, a greater number of young and middle-aged investors, preference of tangible assets, public sector banks being used for payments, preference of periodic returns, less tax being paid and higher return being earned on investments. Further, a number of investment options are ranked on the basis of investor preference. External factors are also listed and inferred. Followed by a conclusion towards the end.},
        keywords = {Investment objective, Investor choice, Investment avenues, Preferable investment, MS Excel.},
        month = {December},
        }