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@article{171220,
        author = {Dr Meenu Kumar},
        title = {AI -Powered Audience Engagement: Unleashing the Potential For Personalized Experience},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {3686-3689},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171220},
        abstract = {The rapid expansion of media outlets since last few decades has brought revolution not only in the way information is disseminated, but also the way it is consumed, and interpreted. Gone are the days when media audience were exposed to media content in passively. With the emergence of internet media landscape has also changed significantly.  Availability of multiple media outlets enables audience to engage with the media content which they like. They “invest time, attention, and emotion” with the content they (Lehmann, Lalmas, Elad, & Dupret1, 2012, p. 164) and internalize a media message aligning with their interest. The artificial intelligence by analysing the media audience behaviour like their media content consumption, comment, like and share and their browsing history can suggest media to create content and personalise it for audience accordingly. This paper focuses on audience engagement and the role of AI in assisting media to tailor made message for their audience. It is a qualitative research based on secondary data.},
        keywords = {Artificial, Audience, Digital, Engagement, Intelligence, Media},
        month = {December},
        }