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@article{171250,
        author = {Sri Ramani and Purna chandra and Nivya Prashastha and Vishnu Vardan},
        title = {A review to influential factors in investment app application},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {3767-3775},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171250},
        abstract = {Mobile apps have started dominating our everyday lives. Due to the proliferated technology and ‘App culture’, we need them every nanosecond of our lives. From the ‘Good Morning’ to each and every daily activity all are being ruled by the mobile apps.  And the lockdown blues have added to this growth of ‘App Culture’ where people sitting in the hem of their houses have resorted to using more apps than ever. So, with the help of this project we try to analyze like what are the main factors which is influencing the inves-tor choice to use that particular mobile trading application rather than its competitors. One such area where mobile app culture has seen an immense growth is in the field of stock markets. Many people were using mobile trading since couple of years. But since the impact of covid, the mobile trading culture has increased to a greater extent., According to statis-tics, it increased to an extent of 45% in May 2020 as compared to 24% in last year for the same. Approximately 1.2 million new accounts were opened in various stock broking brands such as Upstox, Zerodha, Groww etc., and most of them being first time investors under the age of 30 years.},
        keywords = {},
        month = {December},
        }