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@article{171284,
        author = {Vemula Sidhika and Hema Suravarapu and Sai Prasad Dovuri},
        title = {Customer Behaviour on buying Android vs Iphone},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {7},
        pages = {4044-4052},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171284},
        abstract = {The behavior of consumers towards smartphones, particularly iPhones and Android devices, reveals significant insights into preferences, purchasing decisions, and brand loyalty. This report examines the contrasting consumer attitudes and behaviors associated with these two dominant mobile operating systems. iPhone users often exhibit strong brand loyalty, influenced by Apple's ecosystem, premium design, and perceived status. In contrast, Android consumers tend to prioritize customization, variety, and price sensitivity, benefiting from a wide range of devices across various price points. Factors such as user experience, brand reputation, and social influences also play crucial roles in shaping consumer behavior. Understanding these dynamics is essential for marketers and manufacturers aiming to cater to the diverse needs of smartphone users in today's competitive market. 
This analysis will provide a comprehensive overview of consumer motivations and behaviors, contributing valuable insights into the ongoing rivalry between iPhone and Android platforms.},
        keywords = {},
        month = {January},
        }