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@article{171455,
        author = {Dr. Yerramilli Poornima},
        title = {Aesthetics Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {3072-3075},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171455},
        abstract = {“Aesthetics is the perception of the beautiful, a fine extension of the faculties, Platonic, universal, wonderful, drawn from the stars and filtered through the skies, without which life would be extremely dull”- (Lord Byron)
Aesthetic marketing is about the attributes related to the designing and making products beautifully and appealingly, in order to persuade customers to buy them immediately.},
        keywords = {Aesthetics; Consumer behaviour; USP; Appealing; Perception.},
        month = {December},
        }