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@article{171971,
        author = {Framcy T Mathew},
        title = {The Rise of Cosmetic Fitness: Trends and Impacts on Body Image in  Indian Youth},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {1504-1505},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171971},
        abstract = {Cosmetic fitness, focusing on achieving an aesthetically pleasing physique rather than traditional health goals, has become a significant trend among Indian youth. This study explores the trends and impacts of cosmetic fitness on body image, driven by social media and celebrity culture. Supported by relevant research statistics, the study examines the motivations, societal influences, and psychological effects on Indian youth.},
        keywords = {Cosmetic fitness, Body image, social media influence, Indian youth, Celebrity culture},
        month = {January},
        }