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@article{172141,
author = {Sagarika Behura},
title = {Impact of Corporate Governance Factors on Consumer Perception},
journal = {International Journal of Innovative Research in Technology},
year = {2025},
volume = {11},
number = {8},
pages = {2099-2103},
issn = {2349-6002},
url = {https://ijirt.org/article?manuscript=172141},
abstract = {Corporate governance plays a critical role in ensuring transparency, accountability, and ethical practices in the banking sector, directly influencing consumer trust and satisfaction. This study provides an impact of corporate governance practices focusing on consumer perceptions. Based on data collected through structural questionnaires. The study evaluates key aspects of governance including transparency, consumer service, and ethical standards. Corporate governance is very important for organizational sustainability and consumer-centric growth, particularly in the banking sector. primary data has been collected from the consumers and the findings reveal that transparency, accountability, and adherence to ethical practices significantly enhance consumer trust, thereby establishing a robust foundation for long-term relationships. These factors positively influence consumer satisfaction by fostering confidence and loyalty among customers.},
keywords = {Corporate Governance, Transparency, Ethical Practices, Consumer Perception, Banking Industry.},
month = {January},
}
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