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@article{172175,
        author = {NANDANI and SAKSHI SHARMA and SHRUTHI M},
        title = {Empowering Rural Artisans in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {2049-2056},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172175},
        abstract = {This paper introduces the concept of a digital platform specifically designed to support and uplift the artisans of Varanasi, renowned for their exquisite textiles and handicrafts. The platform will serve as a comprehensive hub that integrates essential features to address the unique needs of these artisans and their businesses. The ultimate goal of this initiative is to empower artisans economically by providing them with the tools to expand their market reach and establish a sustainable source of income. Beyond economic benefits, the platform fosters community development by encouraging collaboration among artisans and preserving the cultural heritage of Varanasi’s crafts. Through this digital transformation, artisans will gain the recognition and support they deserve, ensuring their craft not only survives but thrives in the modern marketplace. This project represents a significant step toward promoting India's rich artisanal traditions on a global scale while improving the livelihoods of rural artisans.
The key features of Empowering Rural Artisans in India: A Digital Platform for Textiles and Handicrafts Artisans of Varanasi are thoughtfully designed to address the unique needs of artisans and promote their crafts. One of the primary features is Product Promotion, which offers artisans a dedicated space to showcase their creations. This includes detailed descriptions, high-quality images, and the cultural significance of their work, enabling them to reach a wider audience and gain visibility in both domestic and international markets. Another essential feature is Event Creation, which provides tools for artisans to organize and promote activities such as exhibitions, workshops, and live demonstrations. These events encourage engagement and facilitate direct interactions between artisans and potential buyers or collaborators. Additionally, the platform incorporates a Secure Payment System, ensuring reliable and transparent transactions that build trust between artisans and their customers. Collectively, these features aim to empower artisans by enhancing their market reach, fostering economic growth, and preserving the rich heritage of Varanasi’s textiles and handicrafts.},
        keywords = {Artisans of Varanasi, Digital Platform, Product Promotion, Event Creation, Secure Payment System, Cultural Heritage Preservation, Economic Empowerment, Handicrafts, Textiles, Community Development, Market Expansion, Global Recognition, Rural Artisans, Traditional Crafts, Technology Integration, Sustainable Livelihoods, Direct Consumer Engagement, E-Commerce, Networking Opportunities, Digital Literacy.},
        month = {January},
        }