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@article{172217,
        author = {Abhishek and Dr. Ashish Raina},
        title = {Examining the Causes of Religious Travel: Ayodhya's Situation},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {2331-2334},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172217},
        abstract = {Religious tourism has emerged as a significant aspect of global travel, attracting millions of pilgrims and tourists annually. Renowned for its cultural and religious significance in Hinduism, Ayodhya makes an intriguing case study for examining the complex elements influencing religious tourism. This essay aims to explore the various factors that make Ayodhya a popular destination for religious tourists. The study examines a number of factors, including historical significance, cultural legacy, religious practices, and sociopolitical circumstances that influence the pilgrimage experience in Ayodhya, using a combination of qualitative and quantitative research approaches. The study intends to identify the reasons, inclinations, and actions of religious tourists travelling to Ayodhya through surveys, interviews, and secondary data analysis. Additionally, it looks at how government, marketing tactics, infrastructure, and accessibility affect the growth of religious tourism in the area. This study adds to theoretical knowledge and practical implications for destination management, marketing, and sustainable tourism development by providing insights into the distinctive combination of factors driving religious tourism to Ayodhya.},
        keywords = {Religious Tourism, Ayodhya, Mixed-Methods Approach, Historical and Cultural Heritage, Religious Practices, Socio-political Context, Infrastructure, Accessibility, Marketing Strategies, Destination Management},
        month = {January},
        }